Baron Bros Full Campaign 
Red Baron Pizza

Assignment: JOMC 283 - Strategy Development

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Objective:
Reposition Red Baron as a catalyst for shared, elevated experiences among Gen Z (18-26), leveraging humor, relatability, and social bonding to drive brand equity and sales.

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My Role:
Developed a strategic creative brief by analyzing Gen Z’s preferences for authenticity, convenience, and community-driven content. Defined the target audience and crafted a unique value proposition centered on humor and social connection. Proposed creative tactics, media strategies, and influencer partnerships to differentiate Red Baron from competitors.

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Strategy & Approach:

• Target Audience: Gen Z adults seeking affordable, shareable meals that align with their values of authenticity and social connection.

• Unique Selling Proposition (USP): Positioned Red Baron as a tool for creating memorable, humorous moments with friends and family.