Social Media
Bayer Global Comms
During my internship at Bayer, I managed and curated content for the company’s global Instagram, contributing to over five published posts. I worked on optimizing engagement strategies, analyzing performance metrics, and fostering community interactions to strengthen Bayer’s online presence. Through creative content development and strategic insights, I helped enhance the brand’s digital storytelling on a global scale
Alpha Phi
Over three years on Alpha Phi’s marketing team—first as Asst Director or Social Media, Director, and then later as VP of Marketing—I led our chapter’s Instagram strategy, creating engaging content to showcase our sisterhood, events, and recruitment. I developed creative campaigns, managed content calendars, and analyzed insights to grow our reach and strengthen our brand. Through storytelling and strategic visuals, I helped shape our chapter’s digital presence and connect with potential new members.
555 Boutique
Co-running the social media for 555 Boutique with my friend Brooke has been an incredibly fulfilling experience. Taking charge of their Instagram and TikTok, we’ve helped transform their digital presence by creating engaging content, managing a strategic posting schedule, and analyzing insights to boost reach and sales. It’s been rewarding to support a local Lincoln business that had little social media experience and see firsthand how a strong digital strategy can drive engagement and growth. Helping 555 Boutique build its brand online has reinforced my passion for using social media as a powerful tool for connection and business success.