Bayer, summer 2024
Global Comms Internship
Working for a global brand like Bayer taught me how to navigate cross-cultural communication, think strategically on an international scale, and adapt content for diverse audiences. Collaborating with teams across different time zones gave me a deeper understanding of global digital marketing and the importance of cohesive brand messaging. This experience strengthened my ability to analyze engagement trends, optimize content strategies, and contribute to a brand’s worldwide presence.
01
Menopause Trend Carousel
Leveraged the trending 'If you were to ask me' format to create a relatable and engaging connection to Bayer’s upcoming menopause symptom treatment launch.
02
What's in my notes app Carousel
Showcased Women in STEM by tapping into a trending format, offering a behind-the-scenes look at a #TeamBayer entomologist’s Notes app.
03
Hierarchy of needs trend
Recognizing that health is the foundation for everything we do, I transformed Maslow’s Hierarchy of Needs into a compelling social post for Bayer, replacing every level with ‘Health.’ This creative twist on a well-known concept reinforced Bayer’s commitment to advancing health and underscored its role in supporting every aspect of life.
04
Allergy Season Trend
I developed this infographic-style social post for Bayer to tap into relatable frustrations and trending humor around allergy season. The goal was to connect with the audience on a personal level, making Bayer more approachable and human while addressing common symptoms.
