Lincoln Children's Museum: Digital Content Strategy
For my ADPR 362 course, I developed a comprehensive digital content strategy for the Lincoln Children's Museum, focusing on increasing family memberships by 15% over six months. My strategy included:
SEO Optimization: Identified key search terms to improve discoverability.
Social Media Strategy: Designed content recommendations for Instagram and Facebook to engage parents.
Email Marketing: Created targeted campaigns, including membership promotions and transactional emails.
Digital Advertising: Developed Facebook, Instagram, and Google ad concepts to drive traffic.
Content Marketing: Proposed a blog series and downloadable resources to establish thought leadership.
Influencer Marketing: Suggested partnerships with local parenting influencers for increased outreach.
Website & eCommerce Enhancements: Recommended user-friendly navigation and online membership sales.
